Using online distributions techniques to promote products is referred to as digital marketing. This method is both time conserving and cost effective. Digital marketing is done through products such as cellular phone,SMS,MMS,instant messaging,websites,emails,banner ad and digital billboards.
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Digital marketing involves some of the strategies of direct marketing and Internet marketing. In digital marketing traditional techniques of promos are performed digitally. It involves marketing in 2 kinds,press and pull.
Pull digital marketing requires the user to pull or extract the material straight. Effort is required to just show the material on the website or online forum and there is no extra cost of sending out the info to the client,however the client has to make the additional effort of reaching to the content.The client does not have to opt-in for such kind of promo and one message is being viewed by all and it can not be personalized. The clients who see the material can not be traced,although the click through rate can be considered which provide information about the number of clicks the message got.
Press digital marketing innovations requires the effort of both the marketer and the client. SMS,MMS,emails,RSS podcasting are examples of push digital marketing. Messages sent out to the RSS feeders need a mechanism with an application to reach,when sent out by an e-mail marketing system.
Both kinds of digital marketing should be used in consonance to accomplish favorable outcomes. There is a possibility of using pull and push message innovations in conjunction like the email sent out to a potential client can have a URL or a banner ad,which on clicking downloads info. If there is huge group of individuals to be reached via email,Email service providers can be hired who sends loads of emails to the clients on behalf of the marketer and they take procedures so that the messages are not considered as spam.
Although much of the marketing is opt-in,federal laws,such as CAN SPAM Act,have been passed to protect the clients from deceitful marketers who would go to any level to promote their hackers or products or spammers who have a bad intent i.e. like installing or harming the computer adware,spyware on individuals’s computer systems.